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Ken Underwood speaks at Virginia Tech

Ken UnderwoodKen Underwood, CCM, our general manager at Two Rivers Country Club, was recently requested to provide career path guidance to members of the Virginia Tech Student Chapter of the Virginia’s Chapter Club Managers Association of America at the Blacksburg-based campus.

Ken shared with students his first-hand insights into the multiple facets of excelling in club management. His presentation provided an overview of business practices in today’s club environment including having business acumen and understanding the essentials of leading a financially sound club, developing a staff of professionals, understanding and exceeding member wants and needs, identifying future trends and even recovering from mistakes. Virginia Tech staff remarked that Underwood’s presentation was very well received by the active student group.


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